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Outdoor advertising at the point of sale enables advertisers’ access to customers, highlighting certain brands and influencing the decisions of purchase. 

Research has shown that the consumer’s decision of buying is based on several key factors. Thus, after identifying a need, the consumer will seek for additional information and will evaluate all the possible alternatives.

Given the informative and highlight role of street advertising, outdoor communication located near the points of sale represents the optimal solution of prompting the decision of buying among consumers.

Euromedia and Beta Cons offer to the customers an extensive network of outdoor billboards located in the exterior precincts of the main commercial areas in the country (Kaufland, Carrefour and Billa). They are suitable both for image campaigns, as well as for sales promotion (promotions, special offers, announcements, new product launches, etc.). The available formats are backlit, billboard and city light.

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