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Seaside vacations are the perfect opportunity to relax and switch off.

Whether there for the weekend or a longer holiday, the seaside tourist is unlikely to bring his television or high speed broadband connection with him.

Thus, outdoor advertising becomes the most efficient communication solution for advertisers in summer time and one of the few noninvasive ways to address a large number of potential consumers.

Seaside outdoor advertising:

- addresses consumers for all geographical regions and offers the widest exposure of the commercial message; - creates a strong impact (consumers who are on vacation and more relaxed and respond better to promotional messages);                                             - offers immediate sales results (consumers tend to spend more while on holiday).

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