"Adrenaline" floor-graphics special project in the subway station

01-05-2012

One of the most creative special projects in April is the one for Adrenaline brand, within the launching campaign of Adrenaline energy drink, from PepsiCo portfolio.

Graphics make this outdoor campaign at the subway a very special one, representing a gap seen in perspective, creating the optical illusion of a 3D image. In a very short distance of this picture there is a marked space for taking photos, this being one of the main attractions of the project.

Our team has contributed to the success of this campaign, offering the best communication environment, floor-graphics in intense circulated subway stations at Unirii and Victoriei where we provided impeccable decorating services.

Adrenaline

 

Campaign: Adrenaline
Client: PepsiCo
Media agency: Mediacom
Creation Agency: Graffiti BBDO
Decoration: Euromedia & Beta Cons
Specifications: the material used for this floor-graphics project is the sticker printed type with 12mx8m and 6mx8m size.

 

Special projects create a much stronger impact on consumers and can be combined with standard outdoor campaigns to achieve a high visibility degree.

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