Magic FM - Santa’s radio is heard in the bus stations

20-12-2012

Euromedia ends the year in the same spirit in which it started it, with memorable special outdoor projects that the company’s representatives take as a change driver for the way in which the sale process of this type of media takes place nowadays. Thus, starting with the 1st of December, in few of the bus stops from Bucharest downtown, travellers have the opportunity to live, in a unique way, the experience of listening to Magic FM - Santa’s radio, by means of a project with special graphic and technical execution. 

The special outdoor project “Interactive Music Station” won 1st prize in the internal creation contest organized by Euromedia in October this year, within which three teams competed in making inventive campaigns, of impact, adapted to certain brands. 

Anne-Marie Ionescu, Marketing Manager Magic FM & Rock FM: “We particularly appreciate the special outdoor project presented by Euromedia, a project created specifically for Magic FM brand and for Santa’s radio campaign, which brought the public closer to the holiday spirit.” 

The bus stations chosen in areas with high traffic, such as Piata Unirii, Universitate and Piata Romana are equipped with a sound system that daily broadcasts the frequency of Magic FM, 24 hours a day. Passengers have the opportunity to listen to Santa's message by pressing the button located in the city light and, depending on Santa’s mood and on the traveller’s good behaviour, the message can be funny, touching or even reproachful. 

Horaţiu Gârbea, Sales Manager at Euromedia: “The Project Magic FM - Interactive Music Station” is representative for the manner in which Euromedia meets the clients’ desires, offering the best solutions of communication depending on the brief. The whole team gave their heart and soul into this idea and we are glad that now, at the end of year, we see it put into practice. We thank our client, Magic FM, for the openness with which he followed this proposal.”

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